These are some of Cabela’s branded campaigns I had the opportunity to design. #CabelasWishlist was a holiday campaign. Through this campaign, customers can engage with Cabela’s through shares, likes and posting to their social media. Visitors are able to shop Cabela’s best selling products for the year, via the header image.

I set the creative direction for the event, and worked with other teams to have a consistent look and feel for the Bassmaster event. These teams included Video, Marketing, Brand, Pro Staff, Merchandising and Retail. Cabela’s goal was to continue the success of the previous years. This project corresponded with the introduction of the newest Pro Staff member-Brandon Palaniuk.

During this project, I worked with the Pro Staff and Social Teams to set the creative direction for the landing page and social assets for a Social Media contest, supporting Cabela’s new Fishing Pro Staff Team member competing in the Bassmaster Classic.